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- Increase the penetration of electronic banking
Continue to upgrade the features of electronic banking services platform for individual and corporate users. Establish an all-encompassing service network combining both brick-and-mortar and virtual channels; promote the use of the internet and acquire a greater number of subscribers by means of various marketing campaigns, provide customers with a full spectrum of electronic banking services to bolster customer loyalty and reduce the operating costs of branches.
- Upgrade and promote mobile banking
Further upgrade and enhance the mobile banking platform to fully take advantage of the growing popularity of smartphones and other handheld devices. The ultimate objective is to give customers a simple and convenient electronic banking experience accessible anytime, anywhere.
- Develop market communication through virtual channel
Enhance the preference of online users by means of promotional campaigns and the introduction of innovative features. The campaigns aim to communicate with internet community through more interactive behavior in various channels of social networks.
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Business Summary - Electronic Banking