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To expand the scale of assets, the pursuit of product innovation and reached a steady profit. Business operation plan is as follows:- Increase credit card issuance, spending volume and receivable asset size. Expand credit card business market share and product competency.
- Increase brand awareness through efficient marketing campaigns.
- Develop innovative unsecured loan product. Enforce sales momentum in branches and tele-marketing sales team.
- Leverage precisely data analysis techniques to increase product cross-selling response rate.
- Develop Bid-money platform product in internet communities, conduct marketing and promotion program through social networking website to attract internet customers.
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Business Summary - Consumer Banking